How to Take Your Email Marketing to the Next Level
When businesses send an email, on average, only 18 out of every 100 recipients will open that email. Even worse, only 1.3% take action and click somewhere on your email. That is less than 2 people out of 100!
Good news – for churches, the open rate is a little higher, with 27 out of every 100 recipients opening an email. However, only less than 3 out of every 100 click on the email.
With 73% of church members missing your email communication, it's no wonder event attendance is spotty at best. When we talk with churches about their email plan, the first sentence usually goes something like this, “Well, we send out a monthly newsletter with all of our events and updates….” This is great, but it's only part of the plan required.
Monthly newsletters are a very traditional way to communicate and market events. It appeals to a portion of your church, but that percentage is decreasing. The majority are looking for quick, clear, and to-the-point communication that appeals to their emotions rather than just conveying information.
How can you build this type of communication? We have a FREE Guide that will help your team determine if your email plan effectively communicates to all members of your church!
CHECK OUT THIS FREE RESOURCE HERE
It's nearly impossible to communicate any type of message if 73% of your audience doesn't even look at what you're trying to send them. By following the steps in the guide above, you'll be able to significantly improve your email performance.
At Connect Ministries, we use the same steps to help churches connect with new people through event marketing support. Some of our emails achieve an 80% open rate, which is three times higher than the industry average! If you want to achieve similar results for your church, we'd love to tell you more about how we support local churches through marketing! Fill out the Connect Marketing Interest form below to learn how you can save time and connect with new families!