How to Build a Clear Marketing Plan for your Remarkable Experiences
At Connect Ministries, we engage with churches daily. With the fast-paced digital world taking over, marketing is often a topic that churches want to delve into. The community's first impression of a church is no longer upon arrival, but rather through their website, social media, or others' posts about the church.
Many churches are aware of this trend and feel its impact, but they may not know how to respond. This is evident from the numerous questions we receive regarding marketing. When talking to church leaders, one common question that arises is: "How can we utilize marketing to attract new families to our church events?"
We all share the goal of reaching out to new families in our community with the message of Jesus Christ. The passion for this mission is undeniable, but what can sometimes impede our progress is the absence of a clear plan to engage new families.
Connect Ministries is situated approximately 10 miles from Sanford Stadium, home of the Georgia Bulldogs and a premier college football program. Just imagine if head coach Kirby Smart entered the last national championship without a plan – it likely wouldn't have resulted in a 65-7 win.
Church leaders can relate to this scenario. Recently, we assisted a church in marketing one of their events on social media, which led to personal connections with over 70 new families interested in attending. Can you imagine having 70 new families attend one of your church's events? Even if 10% of these families become regular attendees or members, it would have a significant impact on your church, the community, and, most importantly, these families.
So, how did this church accomplish this? A great question.
To attract new people through marketing, your church needs a strategic campaign that covers four key areas:
1. Digital Marketing
2. Print Marketing
3. Personal Marketing
4. Email/Text Marketing
To get started, consider your plan for print marketing. If any of these areas lack 3-5 designated actions, it signals a need for more focus in that marketing area.
You might be wondering how to manage all of this with your busy schedule, especially with Sundays always around the corner. The good news is that we've developed a FREE guide to help you rethink your approach to digital marketing.
A lot of church leaders are seeking an alternative solution. Similar to the church mentioned earlier, we can assist you in promoting your church and its events to reach new families. If you need help with your marketing, we provide marketing support specifically for churches. To learn more about Connect Marketing, please fill out our interest form today.